Archive for July, 2009

groSolar Green Tip #106

  Posted By:  Amanda Gillen

Kathy Trussell and Jim Marett bring you groSolar Green Tip #106: Bring reusable shopping bags to the store.



Another Blog & Website We Like: Renewable Energy World

  Posted By:  Amanda Gillen

Renewable Energy World is one of the biggest renewable energy websites with something like 95,000 subscribers. So of course, we were psyched to see that we had received kudos on our blog from one of Renewable Energy World’s Bloggers, Solar Fred. Here is what he had to say:

Let me point out one integrator stand out, and it’s really no surprise to me that this company is one of the fastest growing solar integrators in the United States. So, here’s an unsolicited shout-out to the re-launched groSolar.com blog, originally started in 2007. It went dormant for a while, but just started again in April of 2009 and going strong.

Look at it. There are several contributors, including groSolar’s founder, Jeff Wolfe, so company blogging can be a shared task by chosen company true believers. Posts don’t just write about discounts, but share info about the company’s mission of trying to do their part for combating global warming. Jeff also recently wrote a post about his vision for a Green Economy. In addition, there are a number of brief “green tips” that have nothing directly to do with solar. Some of these tips are actually Youtube videos—another great way to blog and build a community.  And keep in mind that these videos are done by regular groSolar employees with a camcorder. It’s not Hollywood, but that’s okay. The style is genuine to GroSolar. (My only improvement suggestion would be to add a social networking toolbar for each post, making posts easier to share.)

Consequently, groSolar’s blog is not just selling a per watt commodity. They’re clearly passionate about their solar product and presenting a unique experience—a “groSolar” experience—that shares their passion for green world and serves potential solar seeking customers. You can’t copy this experience, but you can create your own solar blog with your company’s personality, voice, and videos.

Read the full post here and check out Solar Fred’s own blog. We couldn’t help but blush after reading this!



One Block Off the Grid (1BOG) Selects groSolar for San Diego, San Francisco Campaigns

  Posted By:  Amanda Gillen

One Block Off the Grid, the nation’s largest community solar purchasing program, selected groSolar for its newest solar San Francisco campaign, as well as for its inaugural solar San Diego effort. 1BOG aggregates communities to bargain collectively for discounts from solar installers in the area, reducing the upfront cost of installation and providing solar education for everyone involved. groSolar was chosen from among the largest installers in the nation to run these campaigns after a rigorous bidding process, further demonstrating gro’s commitment to spreading as much solar to as many roofs as possible. In partnership with 1BOG, groSolar hopes to be able to dramatically increase the adoption of residential solar in these markets, and continue to lead the way to energy independence.



A Blog We Like: Solar Snob

  Posted By:  Amanda Gillen

Date: July 13th, 2009

Category: General Interest

Solar Snob is a new blog featuring all things solar. We like it because it covers solar energy from many different angles and provides insight in short bites. Of course, we also like it because (shamless plug here) it covered groSolar and our Green Benefit program in a recent post. Check out the post about groSolar here.



groSolar on NECN

  Posted By:  Amanda Gillen

Kim & Richard Loring, groSolar’s first customers in Massachusetts to use SunRun financing, were featured on New England Cable News (NECN) to talk about their system, why they chose solar and how the SunRun residential power purchase agreement finally brought solar within reach. Check out the video on NECN.



groSolar Green Tip #105

  Posted By:  Amanda Gillen

Check out Noah Tuthill and Jake Goodwin with groSolar Green Tip #105: Using Alternative Transportation