Yes, it’s true: Famous fictional oil-man J.R. Ewing has a new role promoting solar power. The New York Times reports on the announcement that Larry Hagman is taking on the role of Dallas oil tycoon J.R. Ewing once again to push for solar energy. As the article states:

Larry Hagman, the actor who played the scheming Texas oilman on the long-running (1978-1991) television show “Dallas,” is reprising his role as J. R. in an advertising campaign to promote solar energy and SolarWorld, a German photovoltaic module maker.

It turns out that Hagman has been using solar power at his home for a few years:

In real life, Mr. Hagman, 78, lives on an estate in the Southern California town of Ojai, where he installed a 94-kilowatt solar system, thought to be the world’s largest residential array, several years ago. The rooftop system, which includes SolarWorld panels, cost $750,000, although Mr. Hagman said he received a $310,000 rebate.