Jeff got more air time at Solar Power International last week talking about groSolar’s marketing efforts with Solar Fred. For those of you not involved in the day to day world of solar marketing, Solar Fred is a blogger on RenewableEnergyWorld.com, a partner in SolarPowerRocks.com and consults on solar marketing.

Check out the video of Jeff talking with Solar Fred about marketing.

Renewable Energy World is one of the biggest renewable energy websites with something like 95,000 subscribers. So of course, we were psyched to see that we had received kudos on our blog from one of Renewable Energy World’s Bloggers, Solar Fred. Here is what he had to say:

Let me point out one integrator stand out, and it’s really no surprise to me that this company is one of the fastest growing solar integrators in the United States. So, here’s an unsolicited shout-out to the re-launched groSolar.com blog, originally started in 2007. It went dormant for a while, but just started again in April of 2009 and going strong.

Look at it. There are several contributors, including groSolar’s founder, Jeff Wolfe, so company blogging can be a shared task by chosen company true believers. Posts don’t just write about discounts, but share info about the company’s mission of trying to do their part for combating global warming. Jeff also recently wrote a post about his vision for a Green Economy. In addition, there are a number of brief “green tips” that have nothing directly to do with solar. Some of these tips are actually Youtube videos—another great way to blog and build a community.  And keep in mind that these videos are done by regular groSolar employees with a camcorder. It’s not Hollywood, but that’s okay. The style is genuine to GroSolar. (My only improvement suggestion would be to add a social networking toolbar for each post, making posts easier to share.)

Consequently, groSolar’s blog is not just selling a per watt commodity. They’re clearly passionate about their solar product and presenting a unique experience—a “groSolar” experience—that shares their passion for green world and serves potential solar seeking customers. You can’t copy this experience, but you can create your own solar blog with your company’s personality, voice, and videos.

Read the full post here and check out Solar Fred’s own blog. We couldn’t help but blush after reading this!