We were recently names a 2010 Constant Contact All Star. The criteria include:

• communicate with customers and members for all four quarters of the year,
• update their mailing lists often and obtain permission from all their subscribers to contact them,
• have high open and click-through rates, and low bounce rates,
• use mailing list sign-up tools like a “Join My Mailing List” (JMML) box on their website or our app on their Facebook Page,
• use reports to gain insights about their contact list and online marketing activities, and
• use our social media tools.
• If they are an Online Survey customer, they have high survey completion rates.
• If they are an Event Marketing customer, they have a high ratio of invitees who register for their events.
• If they are one of our Partners, they make great use of their own or their clients’ accounts.

Less than 15% of Constant Contact customers receive All Star status. Yay us!

TRAINING: Solar Marketing & PR (1/4/11)

Presented by: Jeff Spies – President of SolarSpies & Secretary of NABCEP – the solar industry certification agency.

Description:

Marketing is more important to a solar contractor when compared to other trades due to lack of repeat customers. Your business needs a steady stream of qualified prospects to survive and grow. With the dramatic increase in solar contractors, standing out from the crowd takes careful marketing planning and implementation. We will review the best resources and strategies that have helped successful solar contractors attract qualified customers and help make the sales process more effective. This webinar will address:

• Planning YOUR marketing program
• Target customers -residential & commercial
• Referrals
• Online Marketing
• Website, Email, Social Media
• Trade Shows & Home Shows
• Training Events
• Lead Generation Services
• Print Ads
• Outdoor Ads
• Radio & TV
• Press Releases
• Press Coverage

Type: Webinar

Cost: Free

Date: Tuesday, January 4th: 9AM-10AM PST (12PM-1PM EST) – REGISTER NOW

Once registered you will receive an email confirming your registration with information you need to join the Webinar.

Hey groSolar Dealers! We’ve made things a little bit easier for you by opening up access to the Dealer section of groSolar.com. This means that you don’t have to try to remember yet another password to access all of groSolar’s marketing materials & product specs, photography, and social networking how-to’s. Follow this link, or go to groSolar.com, click on Dealers and then Dealer Resources. We’re doing what we can to try to make life a little bit easier for you and your business.

Jeff got more air time at Solar Power International last week talking about groSolar’s marketing efforts with Solar Fred. For those of you not involved in the day to day world of solar marketing, Solar Fred is a blogger on RenewableEnergyWorld.com, a partner in SolarPowerRocks.com and consults on solar marketing.

Check out the video of Jeff talking with Solar Fred about marketing.

This summer the groSolar Marketing department was lucky enough to get a fantastic intern from Dartmouth’s Tuck School of Business. To say that Jim Marett was “just an intern” is a huge understatement. Jim fearlessly dove into our ERP software, spent hours on the phone gauging the pulse of our dealers, found some amazing industry research and overall helped us get a ton of projects completed and moved forward. Unfortunately the summer is just about over which means that Jim will be back to school soon. But first he is getting married and taking a short honeymoon! We can’t thank him enough for all of his hard work, insight and vision into further developing marketing goals and processes at groSolar.

Jim, thank you for everything, congratulations on your upcoming nuptials and don’t forget to visit us! Are you sure you don’t want to skip your last year of grad school to stay at groSolar?